End to end strategy

The situation

As passkeys became the industry standard, the company needed a strategy for moving users from their current security methods without causing drop off at a delicate checkout moment.

The task

Create a content strategy that worked company-wide and design an interface for passkey creation at checkout.

The action

  • I ran workshops with product, marketing, design, and leadership to solidify direction and messaging

  • I partnered with our UX researcher to test and iterate on terminology, design, and information architecture

    • We ran large scale quantitative studies during concept and finalization phases

    • We ran smaller scale quantitative and qualitative tests to answer specific design and content question during the iterative phase

    • I expanded our research platforms from 1 to 3 to add language capabilities and regional recruiting

  • Along with a product designer, I developed flows for testing and iteration

  • I collaborated with our legal team to ensure regulatory complianceTogether with QA and engineering, I ensured that our design was correctly implemented

  • I prepared localization packages for regional launches and updated the string library

  • After I established the foundational patterns, I passed the work over to a UX writer and managed her work on options for A/B testing

  • Post launch, I worked with research and product to iterate and create an optimized screen for version 2

Next
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UX writing